Color Brand Marketing
Color brand marketing is an important consideration to any explainer video. When a client contacts Explanatory Videos.com for an explainer video we use careful consideration to their existing brand. For example, does the client already have an existing character or in this case, an existing website? Usually our clients do have an existing website in which case we will refer to it during the creative process. This allows us to determine which colors to use when crafting the explainer video. Why is color brand marketing so important for a video animation production? Keep reading, I will break down the color brand marketing mystery.