Today more and more companies are realizing the importance of explainer videos and for the same reason there seems to be a sort of cluttering of such web video animations on home pages of website and on YouTube, making it difficult for the target audience to remember even a single one.
While, at first, it may appear to be a simple strategy to do what everyone else is doing, in actuality, this can erode your brand loyalty and at worst remind clients of other brands with similar campaigns. So following these three things can make an explainer video stand out from the crowd and claim its own place in the minds of the audience.
Setting Your Own Trend
Trends are one of the many things today one can simply not trust. They come and go like seasons and then come again. Following a market trend may be a risk free choice but the lower the risk the lower the return.
Since the purpose of web video animations is to capture the attention of the target audience in a very limited time, being different is the key. When you are getting the script written for your explainer video, it’s important to keep in mind the things that distinguish you from the rest and then continue.
Sticking to the Goal throughout the Process
Once you have set the goal for your explainer video, stick to it till the end. Don’t go astray in the middle of the video making your audience confused over the message you want to convey. Many a time, during the making of a web video animation you will be tempted to add more and more components in it so that your audience can learn more about you.
However, this can actually turn against you. Your audience might find it boring or at worst believe that you don’t even know yourself what you are talking about, hence staying true to the goal is very important.
Keep Emphasizing the Brand
The best thing about a web video animation is that you have so many tools at your disposal to convey your message. Whether it’s through symbols, jingles, sounds, narration or something else, you should keep emphasizing on who you are throughout the video.
When your explainer video will not just tell people about what you do but also tell them who you are, chances are that your brand will stick to the minds of the audience for a longer period of time.
Ryan Lindner
by Ryan Lindner
Creative Director ExplanatoryVideos.com You can find him on Google+
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