Once you realize the role an explainer video can play in your overall marketing strategy, it’s time to look for a good web video production company that can help you create the kind of message that will lure traffic to your website and increase conversion rate.
Following are the five most important things that your explainer video company must have:
Experience
You should know how long the company has been in business. While there is no guarantee that a company with 10 years of experience will definitely be better than the one having 5 years of experience, the number of years a web video production company has at its back will determine the nature of work it can handle and how professionally they can do it.
Familiarity with the Industry
While to most this may sound like experience once again, in actuality, this is quite different. Industry knowledge can mean a lot of things. It can mean having familiarity with the changing market trends, the competition, the demands of the customers, the best practices, and being able to determine the turn the industry is likely to take in the future.
Work Samples
Once you are in touch with your web video production company, you must take a look at the work they have already done for other clients. This will not just let you know the kind of clients they handle but also how professionally they can deliver a certain project. The sample can tell you about the quality of job you should be expecting for your explainer video.
The Staff
The people you will be working with are even more important than the work that is being done by them. The staff should not be just a team of professionals that is capable of taking care of each aspect of the work you are to assign them but also be able to work effectively with the clients.
References
Last but not the least is the references. Do take out some time to read about what people have to say about the explainer video company with whom you are about to do business. It would give you some insight into their work process and peace of mind to know that other people doing business with the same company are satisfied with their work.
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Ryan Lindner
by Ryan Lindner
Creative Director ExplanatoryVideos.com You can find him on Google+by Ryan Lindner
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