Videos are rapidly becoming the most consumed category of content on the web. Since they are a great weapon to capture attention, one survey suggests that an average user tends to spend 88% more time on a website that has a video on it than the one that does not. While other online content such as eBooks and blogs are also a good way of reaching out to potential clients, they are not enough to keep them coming back or even staying long enough on your website to learn more about you.
So it’s really important to make good use of video marketing if you want the odds to remain in your favor. Nonetheless, while using an explainer video in your broader marketing campaign, keeping in mind the following tips will ensure it is a success.
Defining a Goal
Every explainer video must have goal in terms of what it wants the target audience to take away with them after watching it. Whether you want your clients to learn about the newly launched product or service, simplifying the FAQs for them or you just want to give an overview of your overall business to those who are new to your website, defining the goal is the first step towards building a successful video marketing campaign.
Developing a Script
Everyone needs a script; be it a newscaster or a multi-million dollar film production firm, then why not you? Developing a script for an explainer video helps you decide what comes first and what follows. Not only that but while doing so, you will also come across several irrelevant things that your clients might not want to waste their time on. Having a script helps you define a clear and concise message that makes use of words that best reinforce your goal.
Keeping it Simple
Simple can mean a lot of things. When it comes to video marketing, simple means that your message should be easily understandable in terms of the language and the context. It could also mean keeping the message of your explainer video short and to the point.
Nonetheless, no matter how long it is, the video should not leave the audience thinking that it was a waste of their time.
Posting the Video on the Right Places
Your explainer video should be easy to locate. Besides sharing them on the social media websites, you should consider embedding them in your blog and your website to attract maximum traffic.
by Ryan Lindner