Why do so many video marketers not get it?
STOP HIDING YOUR VIDEOS!
Video is effective because it’s convenient – BUT, if people have to go searching for your video content, it stops being convenient.
Video should be embedded directly on a webpage, preferably above the fold.
So make sure you put your video front and center – smack bang at the top of your landing page. Make it big, tell people what to expect via the thumbnail image and give it an idiot proof play button.
So, don’t let your video content die from underexposure, give it a chance to work for you by putting it right in front of your visitors.
There, you’ve been told, don’t make me tell you again.
Kenny Simpson is a Creative Producer at ExplanatoryVideos.com If you would like to have an explainer video produced or would like more information, click here to drop us a line and get a FREE CONSULTATION and QUOTE.