Topic :
Video Marketing

Explainer Videos – The Power to Change Perceptions

Explainer Videos are short videos that inform viewers about the values and the beliefs of the company, as well as the benefits it offers through its products. All of this is communicated through the use of web video.

Grabbing the attention of the right customers is extremely important. Content creators, bloggers, authors, podcasters, etc. have a very important job – that of coming up with creative and effective content that would attract the customers and let them have a great experience.

Grabbing the customers’ attention in a way that truly imprints the image of your brand on their minds and is quite a challenging task. Content creators use infographics to communicate facts and figures to their audience along with various pictographics as well. These can now be used with the help of explainer videos.

An infographic is a web based factoid image containing information related to data like graphs, stats, charts etc. while a pictographic depicts information in the form of pictures. These have been combined with the help of explainer videos. This step is an initiation towards a new era that will be dominated by social media advertisements.

Web videos are a most significant strategy for advertising in social media. And they work! Research has proven time and again that web videos help increase conversion rates. They enable the viewer or the target audience to retain more than 50% of the content seen. Infographics or pictographics alone cannot explain in a not-so-boring way what a company does and how it can offer solutions to its customers.

Explainer Viral Video

These videos have become extremely effective communication tools that help achieve targeted results. They always hit their mark! The file-sharing feature of these videos increases the viewership and makes them “go viral”. Getting viewed a staggering number of times leads to a video’s likability and brings phenomenal increase in conversion rates.

For companies, such videos have become the “go-to” advertising strategy. Such videos can help companies stand out and transform them into a formidable opponent for competitors. One important point to remember is: customers do not like to be badgered by a lot of information. If they feel that the video is too complex or they are being given too much information, they would get annoyed and are likely to switch to another website.

So always try to contain relevant information in the explainer videos that grabs the attention of the right target audience and makes for a pleasurable experience.

Ryan Lindner

by Ryan Lindner
Creative Director ExplanatoryVideos.com You can find him on 

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