Pinterest has become increasingly popular and by posting videos on Pinterest brands are seeing their engagement spike. However, there are a few things you should keep in mind when posting your videos. We broke down 5 tips to consider before posting your videos on Pinterest.
Be selective:
You do not want to clutter your pages with more videos then a user can easily scan through. Pick your most popular videos and post them to Pinterest. The effect will be higher quality traffic. Selecting videos that users have found commonly popular on one social marketing media should only be used in Pinterest.
Use Vimeo or become a YouTube Partner:
At no cost to you YouTube allows you to Partner with them. This allows you to control the cover images that show up on your videos. By creating a unique cover image for your video you gain success on the Pinterest platform. One large reason to choose Vimeo over YouTube is there are no distracting banners or 30-second commercials before your video starts which is a huge perk for the viewer. See other reasons why we suggest the use of Vimeo over YouTube. Of course, it’s always good to have choices.
Add annotations in your videos to drive engagement:
These make your videos more interactive and engaging and suggest ways for views to take action while they’re watching a video. It could lead the user to visit your Pinterest profile, in effect, your engagement and viewership will improve thus helping you grow your audience. Have the annotation available for the user so that they can ‘pin the video to Pinterest’ or provide the link to your Pinterest Profile. Google+ gives great tips as to what your annotations should or should not include.
Keep your videos short:
Pinterest is meant for fast browsing. Your video should be quick and to the point. We can’t stress enough here at Explanatory Videos the importance of a short video .
Customize Video Descriptions:
Ultimately the title, description, the video itself, and the tags are especially important because users aren’t necessarily used to clicking on videos yet. By capturing the essence of your video you are showing viewers the benefits in your video.
Pinterest continues to grow and is increasing brand awareness. With Pinterest videos you are on your way to another aspect of social media marketing that will prove beneficial and drive engagement. Have you posted any videos to Pinterest? Explanatory Videos has ; Check us out and pin us on Pinterest at Explantory Videos.
For more tips watch this video tutorial on How to upload your videos to Pinterest.
Sara Narducci
Sara Narducci is a Associate Producer at ExplanatoryVideos.com
Find Sara on Google+
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