Pinterest should already be on your social media marketing radar. If not – it’s worth finding more out about it. Start brainstorming ways to integrate its platform into your social media strategy and increase engagement. A picture may be worth a thousand words but most times a video proves much more effective in communicating emotion and captivating a viewers attention (see why this stands true here where ExplanatoryVideos.com’s Creative Producer Kenny Simpson, explains “How to Improve your SEO with Video”).
The difference between Pinterest and Facebook: Pinterest is a public social network whereas Facebook is a friend-based relationship and contains focused topic content.Data from comScore reveals that “Pinterest crossed the 10 million unique visitors mark faster than any other standalone site in history.” As a matter of fact, it’s interest is catching on with users spending an average of 98 minutes per month pinning and liking images on Pinterest. Compare that statistic to Tumblers 2.5 hours. Pinterest is quickly gaining its ground – primarily on the social media trail.
Who uses Pinterest? It’s not just for crafters and bakers anymore. Businesses can use it to post videos of their finished work product or a company can post their own explanatory video.
Here’s how to Post a Video to Pinterest:
1) Create your Business Account with Pinterest (like we did here at this link http://pinterest.com/explanatory/pins/) :
Create your Business Account with Pinterest
2) Now select and click the ‘Add +’ button at the top of the page:
Step #2
3) Select ‘Add a Pin’ for a YouTube link (or you can upload your own videos at this step) :
Step #2
3) Select ‘Add a Pin’ for a YouTube link (or you can upload your own videos at this step) :
Step #4
4) Enter the URL of the You Tube or other video link, then click “Fine Images” button:
Step #3
5) Then select which of your ‘Boards’ to Pin it to and click “Pin It”. You can check out our pin video here :
Step #5
Voila! 5 easy steps and you’re off to increasing your engagement by using Pinterest! As mentioned at the offset this social marketing is taking off and has become more and more user friendly. Now that you know how to post videos on Pinterest you can give your boards something special to share. What are your video marketing thoughts about Pinterest? Comment below and let us know if you will be making your move on Pinterest!
Sara Narducci
Stay tunned for my next blog: 5 Tips for Posting Videos on Pinterest.
Sara Narducci is a Associate Producer at ExplanatoryVideos.com
Find Sara on Google+
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