Topic :
Video Marketing

Keeping Your Explainer Video in the Search Engine Results

Due to the importance of video content the internet has seen a surge in the number of animated explainer videos that are uploaded each day. In order to avoid getting your video lost in the huge web filled with so many others the key is to stick to this valuable SEO strategy of remaining dynamic yet relevant so much so that your video marketing content appears in top search engine results.

Give it a Relevant Title

Relevancy is the key to all kinds of search engine optimizations irrespective of which content we are talking about. An animated explainer video title that is relevant to what your target audience is likely to search for will direct more traffic to the video and to your website than something that loosely hints about your brand.

A Keyword-Rich Description

Since what is being said throughout the video marketing process can tell much more about your brand than solely the title it carries, it is vital that you use a script that is rich in keywords. This will allow search engines like Google to index it and thus rank it higher whenever someone searches for those keywords.

Choice of Thumbnails

Research has found that online visitors are more tempted to click on video thumbnails for the same content they are looking for than plain text. Hence, the choice of your animated explainer video thumbnail increases or decreases the chances that a user will watch that video. A thumbnail that gives a quick snapshot of what you are about to watch results in more clicks.

Consider Various Embedding Options

By embedding the video marketing content within your blog or your website is one way to increase the chances that more people will watch it. Besides that, you can make your video go viral by posting it on your social networking page and get more people to talk about it by sharing it. A boost to your views this way will lead to a boost to your search engine ranking.

Create a Video Sitemap

A video sitemap helps you to properly index your content on the search engine. While indexing alone does not help, when combined with relevant material it can ensure that end-users will discover it. A video sitemap will include the title, the description, the tags, the duration and the category in which your video falls.
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Ryan Lindner

by Ryan Lindner

Creative Director ExplanatoryVideos.com You can find him on 

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