Working with the team at Netgear we were able to create a high impact 90-second product tour animated video to explain their new AC750 (EX6100) Range Extender. This product was just released today at CES in Las Vegas! Check out the new explainer video above and let us know what you think of this great product.
The end result of the video was a contemporary, sophisticated and high quality explainer video that explains the video precisely for the consumer leaving them wanted more and caring about the product. How did we arrive at the content contained in the final product video? Let’s consider a few steps we took during the 6 week production.
- First, we boiled down the key features of the product highlighting top features, benefits and payoffs of each in a less than 90 second explainer video.
- Second, we decided on competitive differentiation allowing us to show consumers why they should choose this range extender over those on the market.
- Third, as with any explainer video it’s important to decide on the target market so we discussed with the team at Netgear whom they thought their top consumers would be and whom their target consumers would be.
- Fourth, we discussed video style based on their top consumer results.
- Fifth, the technical considerations of the video were taken into consideration such as; length, viewing mobile compatibility, host sites and final format.
- Sixth, we focused attention on what they wanted their call to action to be and how viewers should feel when the video has ended.
As you can see the video for the AC750 (EX6100) Range Extender differs from the explainer video for Netgear’s Nighthawk Wireless Router but achieves the same results. The production team at Explanatoryvideos.com pride themselves on the diversity we provide with each explainer video produced while still achieving client satisfaction and end results with excelling outcomes.
Contact us for your NEXT or FIRST explainer video. Our clients keep returning which means they’re more then pleased with the outcome of their explainer videos. We can do the same for you!