The team at Nexsan needed an explainer video for an upcoming tradeshow. Our creative experts quickly went to work…check out the finished video and let us know what you think in the comments section of this blog.
The video was done in corporate-animated-comic strip style. Nexsan already had their marketing materials set for the tradeshow so the video had to complement their existing market branding needs. How did our team accomplish this? By keeping with the same theme by matching and improving upon their illustrations our creatives were able to craft an awesome animated explainer video for them.
*Why is branding so important when it comes to explainer videos? Read more about market branding here.
Next, we started with a script that would focus on the star character who as a result of Nexsan’s awesome storage systems would then turn into a superhero! Our goal? Allow the audience to feel that they too can benefit from the storage products offered by Nexsan by turning seemingly difficult tasks into easy ones with their one of a kind storage solutions!
*Want to know how we come up with great scripts? Read here.
When it came to the storyboard – our team collaborated with the team at Nexsan to ensure the style kept within in the realm of their existing comic book style form. It was very important to them that the tradeshow booth market branding and video branding where cohesive.
*Tradeshow explainer videos are very beneficial…read why here.
The choice of a voiceover artist was a great part of the production process. We chose the best artist for the job by ensuring he was energetic and dramatic to drive the story home.
*Some times choosing a voiceover artist can be difficult. Read our blog here, to see which voiceover artist will work best for your explainer video.
Finally, through animation, sound effects, and audio – the video took to life.
We hope you enjoyed watching the video!
If you have specific market branding for your service(s) or product(s) our creatives at Explanatory Videos are up for the challenge and would be happy to show you the possibilities for your very own explainer video!
Read what our clients are saying about us and read here for an informative case study for Netgear.
Contact us today at ExplanatoryVideos.com for a fantastic animated explainer video that is sure to increase engagement and gain leads.