Topic :
Video Marketing

PowerPoint vs. Explainer Videos

Gone are the days when you need to clickety-click through a presentation or read a reem of paper to discover the use of a product.   Explainer videos allow you to draw your clientele in by using 30 second to 1 and 1/2 minute videos with visually stimulating animation, voice overs, music and sound with just one click.  Explainer videos draw out the most important aspect of your product while telling you a story you can relate to.  So what exactly is the difference between PowerPoint and Explainer Videos?  Let’s brake it down:

PowerPoint vs. Explainer Videos

PowerPoint  is used in the most conventional sense of an outlined presentation.  Using grafts, drawing, tables, charts and bullet points you’re able to create your own presentation.  You can also print audience handouts, outlines or speaker notes.  In short, PowerPoint provides users detailed information regarding a product or user function in a slide presentation.

VS. Explainer Videos – show off the core function of a product using…VIDEO!  The title ‘Explainer Video’ defines itself.  Client’s easily grasp the idea quickly without feeling the “pitch” of a product.  With animation client’s are drawn (in under 2 minutes) to the complete sense of what the product is. Explainer Videos cut down  the time spent wading through seemingly endless reading of paperwork just to find out what a product can and does offer.

Why choose Explainer Videos over PowerPoint Presentations?  Company’s that need to get their message about their product quickly, efficiently and memorably do so with Explainer Videos.  Most client’s are searching the web to find out product information and they want to do so as quickly and efficiently as possible-that’s where a short video explaining your product could draw clients and users in.

A notable fact is that similar to the PowerPoint presentation most Explainer Videos are born as a result of  a PowerPoint Storyboard template.   All is not lost on PowerPoint as it obviously has it’s purpose for presentations but we are a continually changing world where time is (ya know) money.

Sara Narducci

Sara Narducci is a Associate Producer at ExplanatoryVideos.com

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