Topic :
Video Marketing

Qualities of an Effective Explainer Video

Explainer videos are really great. They have the power to influence and engage people in merely 2-5 minutes. This is exactly why, as a business owner, you must think about using such a video on your website as well. Remember that even though there are many things that are combined to make an explanatory video, some factors are crucial if the video is to succeed in its purpose.
Now even if you are not the one who will be making the videos, you must know at least some of the things that are important when creating and developing an explanatory video. Given below are some of the top qualities that you will find in all influential and good explanatory videos.

There is a Balance between the message and the Imagery

One of the first things that inexperienced video marketing companies tend to get wrong is the imagery or the message. Some focus greatly on the images while others only concentrate on the message. This is a big mistake because when you are creating a video, both the message and the imagery play an equal role. For instance, if you have perfect imagery and the message which has been combined isn’t as powerful or influential, it will result in a video that doesn’t convey a meaningful message.
On the other hand, if you have managed to come up with a good message but don’t have decent imagery to combine with it, it means that your audience won’t be attracted by what you have to show them. Therefore, when creating the video, make sure that there is a balance between both of these factors.

The imagery and message should be perfect

Another factor that plays a huge part in the overall video is the co-ordination between the two factors that have been mentioned. You must remember that if your message or voice over is not perfectly coordinated with the imagery, both of them might clash with each other and result in a very bad video.
Also, keep in mind that the imagery of the video is used to enhance the emotional impact of the message and so you have to focus on it greatly. Moreover, you will note that there are far too many companies that don’t make sense when it comes to the subject of the message and the video itself. What this means is that if your message is a serious one, you should refrain from using cartons or other such comical characters in your video.

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