Topic :
Video Marketing

The Science behind Explainer Videos

Explainer videos have experienced a rise in their popularity by leaps and bounds over the last decade and for good reason. If a picture is worth a thousand words, one can well image the value of video marketing for a business.

Following are top 3 reasons why explainer videos came into being and quickly became an important strategic marketing tool that is today extensively used by businesses and individuals to reach out to the target audience.

Everything Evolves

Just like every other thing that is born out of necessity, the same has happened to marketing strategies. Just the way cricket matches have shrunk from test series to one-days and now 20-20s and careers have come down from full time jobs to parts time and flexible hourly jobs, marketing strategies have also evolved from long paragraphs of advertisements to two liners on Facebook and twitter.

Today no one has the time to read long stories and therefore explainer videos tell all about a business, its offerings and how it can be beneficial to the user in a matter to seconds yet in a way that is effective and reinforces buying behavior in potential clients.

Taking Neuromarketing a Step Further

Neuromarketing is a science that says that colors, sounds, smells and other objects that come into direct contact with our basic senses encourage people to pay attention.

Effective video marketing combines auditory and visual senses in a way that captivates the audience’s minds so they can relate to the object they are seeing and makes a given situation appear real to them, so much so that they are forced to pay attention to it. This in turn results in increased appeal of a product of service in the minds of the customers which eventually leads to sales.

The Power of Perception

The more you see the more you learn and the more you believe. When a person reads plain text, much is left to the imagination leaving clients wondering what the product will look, feel, sound and smell like. How will it work? Whether the company is credible enough to do business with and so on. With video marketing, the case is entirely different.  Explainer videos offer clients visual learning and something that you have seen with your own eyes and heard with your own years is 50 % more likely to stick in your mind that something you have simply read about.
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Ryan Lindner

by Ryan Lindner

Creative Director ExplanatoryVideos.com You can find him on 

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