Coming soon users can upload their 60 second explainer video to Instagram! Instagram announced plans to increase the length of uploaded videos to 60 seconds! This will gives users an outstanding marketing opportunity!
Just 2 months ago Instagram started allowing their advertisers to post 60 second videos but now any regular user will soon be granted the same privilege. Since June 2013 users have been limited to 15 second videos. This will not only allow time for more creativity but also gives users the ability to tell more of their story. It could also strengthen Facebook’s tools to take on YouTube as the video leader of the Internet.
Here’s where we come in…
Most animated explainer videos created by our team at ExplanatoryVideos.com are 30-60 seconds long…which means any produced video can be crafted specifically for your company’s Instagram account. We can easily format your animated video for Instagram and make a version that has an “Instagram call to action” that meets the needs of your target viewers.
Our customers will greatly benefit from this update! This change will substantially increase your ROA for any crafted explainer video. Instagram is increasingly popular and now you can use that avenue of marketing (in addition to YouTube) to display your explanatory video.
Reaching new marketing heights…
In the last 6 months video watching has increased by more then 40%! Your explainer video can be crafted to reach your audience in 60 seconds or less and now it can be watched on one of the top social media platforms available to consumers world-wide. As a bonus if your video is a popular and receives a number of “likes”, Instagram will place your video in the popular viewer field which will reach consumers that are not already your followers supplying marketing increase.
More changes to come…
Instagram released this statement today “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video. This is one step of many you’ll see this year.”
Exciting changes are coming! We love what this means for Instagram, our customers, and their marketing methods!!
What you should do if you haven’t already…
Don’t have an animated explainer video for your product or service?? What are you waiting for?! We will be happy to craft a compelling animated video that explains your product or service and zeros in on your target market. Contact us today and don’t miss this exciting marketing opportunity!
