We’re all guilty of spending more than the appropriate amount of time laughing at some of the funniest viral videos online, but what some may not realize is that most of these videos are always made to promote some type of business, service, and or product. Over the past decade or so, this technique of Viral Marketing has more than proven itself. Huge companies like Volkswagen and Old Spice have created some of the most watched videos to promote their new products. But can an everyday company with perhaps a slightly smaller budget than that of Volkswagen’s create a Viral sensation?
It doesn’t matter whether you’re Google or the guy who cleans Google’s windows, if your video is intriguing people will listen. Really, there are many factors involved besides money, and there are important principles you can follow if you want your company’s message to get out there. Lets take a look at just a few, shall we?
Keep it Short
Grabbing your viewer’s interest early is smart, but keeping their undivided attention is hard and sometimes near impossible. The New York TImes says that 44% viral viewers loose interest and change the page after just 60 seconds. This seems like a short amount of time to get your message across, but in fact, many TV ads are just over 15 seconds. Most of the explainer videos we make are under two minutes. And everyone knows the success of this 33 second video from old spice.
Keep it Simple
The last thing you want to do is confuse a potential customer. Your going to want to show that your product is usefull, and in order to do that you need to show it in a way that everyone can understand. Using simple illustrations and comparisons in your video helps accomplish that. Take for example, a successful viral video from Blendtec. Are their blenders powerful enough to obliterate an iPhone? Watch this simple video to find out:
Make it Entertaining
When most people watch videos online, they remember them because they were hilarious or because something amazing was caught on tape. People want to be entertained, not have boring info thrown at them. But who is to say that your promotional video can’t both dazzle and inform you blatantly about a product? Honda spent months making a complex chain reaction advert that quickly went viral. This video had people so amazed, some thought that for sure it was mostly fake. All though expensive to make, we can learn from this commercial the value of how important it is not just tell customers, but to entertain.
When making an explanatory video for your company’s website, these three principles will be vital to how your future customers view your business.
Marc Lindner
Marc Lindner is a Marketing Consultant here at ExplanatoryVideos.com
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