Do you use video marketing to promote your business?
Whatever the case, it’s almost certain that you do spend a lot of money on paid-for advertising.
But recent numbers from Forrester Research suggest that paid-for advertising better watch out. Why? Because video marketing can help you engage an additional 23% of consumers.
The report shows that, during a recent 3 month period, video marketing content engaged consumers by just 3% less than paid-for advertising.
That’s huge! Billions of dollars are invested in paid-for advertising each quarter, yet it only engaged consumers by a measly 3% more than video marketing.
When you break down the report’s figures, 23% of consumers engaged with video marketing while 26% engaged with paid-for advertising. (US – Forrester 2012)
So, you’re probably spending thousands of dollars to engage 26% of people – but are you creating quality video content that will engage a further 23% of possible customers? [1]If not, why not?
A marketing strategy that doesn’t include video is missing a huge opportunity.
The same report also shows that video content (unlike paid-for advertising) is effective at every stage of the sales-process. It increases awareness, engagement, conversions and sales. It can also be used in the after-sales process, giving customer support and building brand loyalty.
Of course you need to think about the type of video content you produce and how much you want to invest, but the potential rewards are just too good to ignore.
I’m not saying that paid-for advertising has lost importance, but maybe it’s time you started thinking about video too?
If you’ve got any questions about creating new videos or optimizing existing ones, get in touch and we’ll do our best to answer your questions.
If you’re interested in learning more about the Forrester report, check out the following video from Brightcove, it’s definitely worth a watch:
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Kenny Simpson is a Creative Producer at ExplanatoryVideos.com
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