Topic :
Video Marketing

Why Your Kickstarter Campaign Needs an Explainer Video

The popularity of Kickstarter’s crowd funding is growing and presenting opportunities for countless entrepreneurs.  “Kickstarter is changing how millions of people around the world connect to…[just about everything].”  Kickstarter.com.   Filmmaker’s, musicians, artists, and designers are using Kickstarter to fund creative projects.

So why have an explainer video created for your Kickstarter Campaign?  Let’s discuss 4 reasons why it’s beneficial for the success of funding your project.

Although videos are not required to start your campaign they can help you.  Significantly!  Explainer videos allow the “funder” to understand your petition, it answers the questions a simple write-out can’t and it leaves the “funder” believing in you and your project.

Benefits of visual vs. copy.  If you had your choice of projects to watch vs. read through, more than likely you will choose the most visually appealing and quickest option for a result.  Meaning, your funder’s first choice is more than likely going to be those that have an explainer video.  Plus, your pitch instantly becomes visually accessible to the funder.  They will know exactly what your product looks like and how it works – visually.  They get to take a visual tour of your product without the need to “sign up”.

Explainer video vs. a point-and-shoot.  Obviously your project is important to you and you need your funds to be reached.  You have a short amount of time to capture the attention of the funder – you want to pull them in quickly, answer whatever questions they might have BEFORE they are asked and you want them to care about your project so they don’t shuffle to the next project to weigh their options.  Kickstarter has even created an avenue in which customers can view videos easier using their option of Video Mode.  Which means funders can quickly shuffle through videos showing the importance of a short, to the point, all questions answered explainer video.  We here at Explanatory Videos make sure to get your key points across  and here is how we do it.

Projects with an explainer video succeed at a much higher rate of 50% vs. the usual 30%.  Why?  Because you have limited time to capture the attention of the viewer.  Almost 80% of projects have a video for Kickstarter fundraising.  Since it’s start there have been over $859 million dollars funded in donation and almost 52,000 successfully funded projects.

More and more people are using Kickstarter and the results are outstanding for getting the funds needed for their projects.  Many entrepreneurs have an idea that they need a video for crowd funding but don’t know where to start.  Contact us at Explanatory Videos and we will help you create the video your product needs for successful funding on Kickstarter.

Sara Narducci

Sara Narducci is a Associate Producer at ExplanatoryVideos.com

If you would like to have an explainer video produced or would like more information, click here to drop us a line and get a FREE CONSULTATION and QUOTE.

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