THE CHALLENGE

How do we explain the “use case” for DOCSIS 3.1 to average consumer of WiFi devices.

THE STRATEGY

This video would act as a teaser “movie type” trailer video to excite the viewer about DOCSIS 3.1. Using music and animated 3d graphics we would bring the attention to the viewer about NETGEAR’s new CM1000 DOCSIS 3.1 Ultra-High Speed Cable Modem.

BEHIND THE SCENES

This was NETGEAR’s first 3d animated sizzle video for a non-“Nighthawk” branded device.