THE CHALLENGE

The NETGEAR Nighthawk video had to be slick, powerful, and hi-tech.

THE STRATEGY

We decided to make this video stand out by using a honey comb texture. This allowed us to accent the Nighthawk’s features such as the amazing 10 gigabit speeds.

This product video also had to be in line with the marketing guidelines set out by NETGEAR. For example using a gamer style sizzle video but also a video that could express the high end nature of the NETGEAR brand.

BEHIND THE SCENES

We not only created the script and animation for this video. But we also worked on creating stills that could then be used in other marketing materials.